Wednesday, February 25, 2009

The Changing Defintion of "New Music" and How it is Being Discovered

With every song ever recorded over the past 100 years available for discovery and download on the net–even the definition of “new” music is changing. These days "new music" to someone’s ears doesn't have to mean "new release". It can mean any song a person hasn’t heard before, even if it was recorded 25 or 30 years ago. Thanks to the success of blockbuster video games like Guitar Hero- today’s teens have been introduced to the music of guitar gods old enough to be their grandparents, and become huge fans of the genre at the same time. Today at my sister in laws "40 something" birthday party -I spotted my sixteen year old niece wearing a Led Zeppelin T-Shirt (she by the way can shred that little plastic Guitar Hero Gibson SG like nobodies business. Jimmy Page would be proud). The Rolling Stones, The Who AC/DC and hordes of other dinosaur rock acts now have huge audiences that are truly cross generational. Alongside video games like Guitar Hero, online social networks are now where the true taste making is taking place and the networks driving these connected tastes in music will only continue to grow. This week on tweetj (think “twitter” for music lovers) the Top 5 trending artists are:
1.Nora Jones
2.Muse
3.The Who
4.Kanye West
5.Kings of Leon

Hmmmm....new radio format anyone?

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