Take Off the Blindfold and Try This!

Driving blindfolded. That is what a lot of us seem to be doing in the radio broadcast industry these days. Due to the tough economic times and stagnant sales, perceptual research has in most cases, been dropped from the budget ledger. It’s a real Catch 22. With so many media platforms and media choices out there for today’s fractured listening audience, on top of new forms of measurement like PPM, now more than ever radio needs to dust off those perceptual research plans and start that conversation with their listeners again on a regular basis. But how are radio stations suppose to pay for that valuable Intel? The last two years my partners and I have been trying to find a way to bring perceptual research back to the table for a lot of radio stations that is efficient, accurate and cost efficient. We believe we have found a great solution in our new product called Radio DOPLR.