Old Dogs Teaching New Tricks

In an age of hyper fragmentation of everything music, how can a super group or mega artist stay super? Guess we’ll find out. Bon Jovi has just become NBC’s first “artist in residence” for the next two months. The modus operandi here is to promote their new album “The Circle”. Add that to U2’s week long residency on David Letterman last March to promote their new album "No Line on the Horizon" and their “recently streamed for free around the world” concert at the Rose Bowl in Pasadena Ca. on You Tube, all points to more big changes in the way artists are delivering their music to their audience. Bon Jovi will be utilizing NBC’s programming schedule for live appearances- that will include everything from Saturday Night Live to the NBC Nightly news. It will be interesting to see who the next artist is residence is going to be after Bon Jovi as something tells me this isn’t just a one off thing. It makes too much sense.