The music industry is barely recognizable to what it was a few short years ago. Artists are having to find new ways to promote themselves, grow the brand and extend the life of that brand amongst an ever changing fan base. Kid Rock has been extremely successful in navigating these tricky waters. He understands what evolving the brand is all about. His ability to make the leap from a successful rap metal career in the late 90's to the pop and country charts of today is evidence of that . Here the latest line extension of the Kid Rock brand. It comes in an aluminum can.
Detroit Company to create Kid Rock beer and almost 400 jobs
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