After three years, GOOGLE has decided to exit the broadcast radio business. Their Press release concluded with:
"We have always accepted the idea that if you take risks not all of them will pay off. Deciding to close products is never easy, but we will continue to focus on advertising products that provide measurability for advertisers and are relevant and useful for users, listeners and viewers".
Ouch! I think I felt a parting shot there...and it doesn't really surprise me. Radio seemed to be suspicious of GOOGLE's intentions right from the start and never really supported the plan.
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