Monday, February 16, 2009

Can Shotgun Marriages Work?

David Kusek and Gerd Leonhard wrote a White Paper/Book a few years ago called the "Future of Music". Even though the book is a few years old it is still loaded with great observations and still valid points. One of the things that they suggested was that ISP's should add a small monthly fee to their current charges to in order to include digital music services. This fee would in turn get passed on the the rights holders. All in all it would amount to taxing the bandwidth used to deliver the music. This new "tax" would act as an insurance against online piracy. The record industry needs to form new meaningful new partnerships with those companies that are at the "point of access" for music- like the ISP's. What the record industry is proposing right now to the ISP's of the world-sounds more like the beginning's of a shotgun marriage, maybe it will bring the "ISP monthly tax" issue to their respective marriage counsellors for discussion.

http://www.bloomberg.com/apps/news?pid=20601103&sid=agXjCIONibps&refer=us

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