Seth Godin was a brave and timely choice for keynote speaker at this years Country Radio Seminar in Nashville. His observations on the current state of the music and radio industry had many industry folks squirming in their seats. In Godin's book "Tribes"- he points out how and why the recording industry failed itself- and why it is in the situation it is today. Radio can't be too smug either as we have done a great job of chasing the same audience the past 3 decades with the same bag of tricks. Needless to say it is going to take more than a keynote speech from Seth for the radio industry to get its house in order- but I do hope that his observations about our industry get us past the navel staring and get us moving towards steps that will begin to address the problems. These actions will require a dramatic change to the current model we operate under along with a willingness to pursue and commit to the innovative thinking needed to change the current course we are on.